1957 Plymouth Directory

The Forward Look

Forward Look was a design theme employed by Virgil Exner in styling the 1955 through 1961 Chrysler Corporation vehicles.

Chrysler vehicles were being fashioned by engineers instead of designers, and so were considered outmoded, unstylish designs. Exner fought to change this structuring, and got control over the design process, including the clay prototypes and the die models used to create production tooling.

Plymouth Belvedere convertibles were only produced from 1957 to 1959

Video of the Plymouth Arrival

What's the Power-Pak Package?

Original Power-Pak parts are indicated by an "A" at the end of the part number.

1. Special Distributor - Auto-Lite p/n IBP4003A
2. Special Four-barrel Carter WCFB Carburetor 385 CFM - Tag# 2530SA
3. Special intake manifold - Four-barrel Casting # 1619826
4. Larger air cleaner with a paper filter for the first time, previously were oil bath
5. Dual Exhaust for less back pressure
6. 235 HP (More horsepower)

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